What is a Brand? What Many Mistake For An Icon

Many people mistake brands for the icon the represent instead of the living entity and face of a business or individuals.

A brand is easier explained in what it is versus what it isn't. A Brand is the living extension that is manipulatable and controlled by a governing entity to give personality to and edification through social interaction via all forms of media. Generally a figurative persona or hallmark or it could be an individuals name and persona. 

A Brand is malleable and easily manipulated by the owner. Easily manipulated meaning the owners own reputation rides in part with the brand and its authenticity. Branding can be a very delicate process but also very rewarding as you are clearly demonstrating your quality and the value you add to your communities behind your brand.  

Brands are living and not stale. When you create your own brand it must live and walk with you as you progress in making a footprint online you must do so in a way that everything that you do can be tracked recorded and will best relate to your target friends/audience. If you are the Cheerios Bee then you would want to help lower cholesterol and dieting people etc...

If you are considering creating your own brand then I suggest you look into YouBrandInc.